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The reliability gap
Most AI features fail in production because teams treat LLMs like magic, not software. Without a feedback loop, you are flying blind.
The old way
The Latitude way
"I tested 5 inputs and it feels okay."
Old way
Batch testing with golden datasets.
Testing strategy
"Vibes. Trust me bro."
Old way
Human in the loop, then LLM-as-Judge.
Metrics
"Randomly changing prompt words."
Old way
Systematic hypothesis testing.
Iteration