Google Universal Analytics Connector

Google Analytics is a web service that offers integrated analytical tools and necessary insights to assist businesses in interpreting data and optimizing their search engine presence to improve their marketing efforts.

The free marketing tools provided by Google Analytics enable businesses to monitor the performance of their websites, as well as gain insight from their visitors. Additionally, the integration of Analytics with other Google products such as ad and publishing services allows for a continuous process that saves time and provides improved results and insights.