Microsoft Advertising is a PPC platform that displays ads based on keywords in a user's search query. The Bing Ads API is available for advertisers with large ad campaigns or developers building advertising tools, and provides a programmatic interface to Microsoft Advertising. The API is the most efficient way to handle multiple large campaigns or to integrate marketing with in-house systems, and supports multiple customer accounts for easy management by ad agencies. Some organizations may use a combination of the web UI for most tasks and API for automation of reporting and optimization.
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