Amazon Advertising, also known as Amazon Pay-Per-Click, presents a challenge to Facebook and Google's dominance in the PPC market. Amazon is frequently used by consumers for price comparison, product discovery, search initiation, and immediate purchases, with 76% of shoppers using the search bar.
This creates an opportunity for PPC advertising, allowing brands to reach consumers while they are already in the buying phase. With over 300 million active customers, utilizing Amazon Advertising is crucial for e-commerce success and growth. The platform positions your brand ahead of the competition. This guide provides a comprehensive overview of Amazon Advertising tools, products, and opportunities to maximize reach and improve results.